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AIT celebrates world’s first “Social Business Day” along with Nobel Laureate Prof. Muhammad Yunus

Nobel Laureate and Grameen Bank founder, Professor Muhammad Yunus, has impacted the lives of millions in the developing world through his award-winning efforts to promote microfinance. Now he is once again challenging conventional wisdom by leading the push to promote the Social Business around the globe.

AIT celebrates world’s first “Social Business Day” along with Nobel Laureate Prof. Muhammad Yunus

Dr. Jonathan Shaw and Prof. Muhammad Yunus

Launching Social Business Day in his home country in Dhaka, Bangladesh, Prof. Yunus presided over a one-day conference co-hosted by AIESEC and Asian University for Women on 28 June 2010.

The first-of-its kind event is intended to become an annual celebration and recognition of social business. The day was also observed in New York, USA, and around the world with individual social business representatives arranging celebrations.

The conference brought together leading academicians, researchers, planners, implementers, politicians and business leaders to share their insight and experience on all matters relating to social business.

The Asian Institute of Technology, represented by Dr. Jonathan Shaw, Director, AIT Extension, participated at the event. Joining Prof. Yunus at the speakers’ table, Dr. Shaw addressed the conference by explaining the social business initiatives being planned by AIT. He mentioned that AIT’s main campus in Pathumthani province, Thailand, is now home to the Yunus Center at AIT, which was founded in mid-2009 and is focused on social business and poverty eradication work.

Prof. Yunus outlined that a social business is a non-loss, non-dividend company which has a primary aim to reach a social objective. Competing with profit-maximizing companies, social business success is solely measured on the social-return of the investment. Social business is a powerful and innovative concept to create a lasting social impact, the 2006 Nobel Laureate indicated.

Social Business Day is intended to spread the message of social business to a wider audience and to celebrate social business achievements. Events such as the conference in Dhaka aim to explore future social business opportunities, and inspire entrepreneurs, students, and companies to create their own social businesses, organizers said.



Professor Yunus and guests watch a video message from Bill Clinton on the occasion of the first annual Social Business Day
(28 June 2010)